In our many years of marketing businesses, business owners usually asked us why having engaging content on their websites is essential for successful marketing strategies of their services? Our answers have always been in the form of marketing tips, highlighting the roles of engaging website content (such as blog posts, service descriptions, etc) for a successful marketing campaign.
While some people don’t have the required skills and time to consistently create engaging and high-quality content or blogs on their sites, some people lack the idea of what to write to engage their audience. If not for content marketing, what would have been the fate of the new websites? If internet should be listing search result of services according to time they were created on the web, new sites might not find any place on the web. Thanks to blogging, it plays a vital role as regards lead generations, sales proceeds, and search visibility.
Irrespective of marketing campaign you hire, the roles of having to an enabling website environment with high-quality and engaging content cannot be overemphasized. Lagoon media aims to use this post to highlight some of the roles of website content for successful marketing campaigns for a huge return on investment in your business. Before we go there, let’s briefly discuss what content marketing is?
What is Content Marketing?
Content marketing can be described as the art of creating interesting and high-quality content in the form of blogs or service descriptions to engage your site visitors and targeted audience to tell them about your brand. It has formed a basic that helps marketing campaign to generate leads. Imagine a platform without informative content about its service; any generated leads after marketing strategies to the platform may turn off on getting to the site. Hence, the need to equip your site with engaging blogs and resources.
6 Benefits of Business content for Leads Generation
If you care to know the core benefits of inbound – business content, blogs, or articles, this post will answer your question. In your quest to generate leads, you need a marketing service that entails carrying out aggressive campaigns about your brand or service. The campaigns after that, bring leads to your site and on getting there, they will know more about your service and further convince them to use your service or buy your brands. That is the power of business content. Below are the advantages of website content for successful marketing campaigns:
It drives traffic to the site
Website content such as blogs drives traffic to your site, which means more sales. It is a mean of fishing for both known and unknown visitors. Remember, consumers don’t just search for names of the company (because they never knew you), they search for services they need and it is through the content on your site that will make you come first above others. As you increase the content of your site, your domain pages in search engines become indexed which improves your organic search visibility and drive more traffic to your site. For every new page you add to your site either through service description or blog, it is like throwing another hook into the water – which means more chances to target leads in the market. The higher the number of blog posts on your platform, the more opportunities for ranking in various targeted keywords.
It assists in converting those traffics into leads
After driving traffic to your site from different campaign and marketing strategies, it is your turn to play a part by converting that traffic into leads or sales proceeds. This can be achieved through blogs and a proper description of your services. According to a post on Hubspot, companies that blog tends to experience higher overall ROI (about 13X) compared to otherwise every year. When a visitor gets to your platform, blogs and other content send a signal to them that your business is alive and active. This increases the conversion rate of every marketing strategy by any marketing service you use. Prospects usually find some call-to-action buttons in the blog to further engage them and convert them into leads. Don’t forget to always incorporate a lead-generating call-to-action buttons to all your blog posts as much as possible.
It increases leads and sales
Many studies have shown that the number of pages a site has, determines the number of leads it gets – more pages mean more leads. Converting your traffic into leads means more leads, and this is due to consistent practice of blogging. In a nutshell, the more blogs or content on your site, the more leads you generate, more email opt-ins, more form submissions, more quote requests, and more sales considerably.
It enhances your social media initiatives and results
Engaging your social media presence with content is a good way to go. Lead generation marketing strategies also make use of social media inbound to generate quality leads to your business. Remember, you cannot engage social media audience with trash but informative posts that keep them to the page. If you have quality blogs in your site blog section, such can be used to share to your audience once in a while to direct them to your site. Apart from this, you can also use your blog content for email newsletters, free e-book downloads, and much more.
It helps in generating inbound links
Site’s blogging is one of the effective ways to generate quality inbound links which is vital to the SEO of your site. The truth is that it will be very difficult to generate authoritative links to your site without blog posts. As you upload an additional blog, you naturally add more inbound links to your business website.
It builds your brand authority in your industry
Another advantage of blog content is that it helps your brand or service as a professional in your field. It shows that you are grounded in the service and that you can deliver as promised. Building up authority in your field will not only display your expertise but also breeds familiarity and trust; thereby keeps you connected to your prospect both physically and psychologically, leading to more conversion rates and sales.
The essence of every marketing campaign is to generate leads and considerably, sales to the business. Without leads, no sales, and without sales, the business cannot grow. To help your marketing strategies convert, blogging on your platform is unavoidable. Providing enabling environment through blogging enhances high conversion rates of leads generated by your marketing agency. This post had highlighted the roles of blogging on your website for a successful marketing strategy; consider investing in blogging to complement all your marketing campaigns. Lagoon media is a marketing and advertising company for businesses to generate leads and we are always glad to see our generated leads got converted as expected. Stay tuned for more marketing tips from this page!